A year at Malka Media designing for tech, fintech and media clients, from AWS ads and MoneyLion emails to podcast branding and pitch decks.
20+
Podcast assets: thumbnails, lower thirds, animations
2
AWS training programs advertised
4
Kinds of work: ads, email, branding, decks
METHODS
Performance creative · Email Content systems · Presentations
- Problem
- Every client measured success differently and needed its own visual language.
- My role
- Production visual designer at the agency, designing ads, emails, podcast branding and presentations across clients.
- Clients
- AWS, MoneyLion, L’Oréal, Deloitte, The Jason Ellis Show, Hawk vs Wolf and The Crew Has It.
- Outcome
- Ads, emails, podcast branding and pitch decks shipped at MALKA, the content studio MoneyLion bought in 2021.
Production design at a US creative agency
Malka Media is a US creative agency that makes content and campaigns for brands and media properties.
As a production visual designer, I worked across clients at once: social ads for AWS’s training programs, newsletters for MoneyLion, the visual identity of several podcasts, and presentations and branded reports for clients like L’Oréal.
Different clients, different audiences
Three very different clients, each with its own audience and its own idea of what working means.
AWS
People to see a career in the cloud as something within reach.
Ad sets for AWS Skill Builder and AWS Cloud Institute, built around career moments.
MoneyLion
App users acting on offers and rewards.
Newsletters with one offer and one button.
The podcasts
A look fans recognize every episode.
Thumbnail looks, lower thirds and animated assets.
One clear message per piece
Many ads, one clear message
For AWS Skill Builder and AWS Cloud Institute, I designed sets of social ads around one idea: a career in the cloud is within reach. Each ad spoke to a different moment, from starting out to switching careers, so the campaign could meet people where they were.
One offer per email
Each MoneyLion newsletter pushed one action, like watching five videos to win $50 or earning up to $55 with RoarMoney. The offer sits at the top, there’s one button, and the app links live in the footer.
Recognizable every episode
Shows put out new episodes all the time, so the design had to scale. I built thumbnail looks for shows like The Jason Ellis Show and Hawk vs Wolf that stayed consistent from one episode to the next.
Decks that make the case
I designed pitch and partnership decks and branded reports, for clients like L’Oréal and for partnerships pitched to brands like Vail Resorts and Harley-Davidson.
What I made
Four kinds of work across the agency’s clients.
Social ads
Ad sets for AWS’s training programs, in multiple sizes.
Emails
Newsletters for MoneyLion, each built around one offer.
Podcast branding
Thumbnails, lower thirds and animated assets for the shows.
Decks and reports
Pitch decks, partnership decks and branded reports.
Podcast branding
20+ assets for the shows
Thumbnails, lower thirds and animated assets for The Jason Ellis Show, Hawk vs Wolf and The Crew Has It, designed to keep each show recognizable on YouTube.
Decks
Pitch decks, partnership decks and branded reports. The strongest slides from each.
More from Malka
More pieces from my time at Malka.
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