Hi, I’m Viviana.
I’m a product designer based in Toronto, originally from Colombia. Most of my projects need good UX and a strong brand at the same time, and that overlap is where I do my best work.
I’ve worked in-house and at agencies, mostly with fintech and ad tech teams, and ran my own studio in Bogotá before that.
I started in digital and brand design, so I care how things look. UX taught me to care even more about how they work.
Seven teams since 2017
Product Designer, UX/UI · Clip
Part of the team behind clip.mx, mostly on acquisition pages and the B2B funnel.
Product Designer · EatzOut
End-to-end UX/UI and design system for a B2B dining rewards app, plus the merchant onboarding system.
Graphic Designer · Mastercard
Campaign concepts and assets with Mastercard’s in-house creative team for Latin America, including coded HTML email campaigns.
Senior Visual Designer · ARSNL Media
Websites and landing pages, plus pitch decks and RFP responses for national brands like Papa Gino’s and Cafe Rio.
Senior Creative Designer · Innovid
Built the design system for the Composer CTV platform and designed interactive ads for brands like Subway and PlayStation.
Production Visual Designer · Malka Media
Digital campaigns and web pages for clients like AWS and MoneyLion.
Founder & Lead Designer · Moka Studios
My own design studio in Bogotá, where I did 60+ design projects and 30+ motion graphics videos for clients.
Talk first, wireframe second
Start with a conversation
For complex briefs, I start with a call with the team to understand the business goal behind the request.
Sketch before pixels
When the structure isn’t obvious, I wireframe first. We agree on the flow before anyone debates colors.
Explain the why
I share prototypes and run feedback rounds with the UX reasoning attached, so decisions don’t come down to taste.
What I design and build with
Design
Build
AI
Workflow
Clients
Mastercard · PlayStation · Subway · AWS
Clip · Innovid · Bonner Law · Usko Health
Education
User Experience Design, Postgraduate
Humber Polytechnic, Toronto
Digital and Multimedia Design, Bachelor’s
Universidad Colegio Mayor de Cundinamarca, Bogotá, Colombia
Languages
English and Spanish